I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.
It covers:
I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
Alright, I believe the majority of us know what the benefits of having our own business are in terms of additional tax breaks, creating our own work schedule etc…
Plus I’m going to presume that you already know that Network Marketing is an extremely lucrative industry to be in. The barrier to enter a given marketplace is quite often financially low and the financial rewards can be quite high.
Starting and owning your own business is highly recommended by the majority of all the success gurus out there (Trump, Kyiosaki, Allen.)
Given all these wonderful benefits of owning your own business and participating in network marketing the following question needs to be asked?
Why do 97% of all network marketers (and internet marketers for that fact) continue to make what I believe is the #1 mistake in the industry?
Owning your own business and becoming an independent agent / distributor for a network marketing business is supposed to lead you the land of the free and wealthy, correct?
Being your own boss or entrepreneur is where all the benefits are, right?
Robert Kyiosaki explains it best in his book the Cash Flow Quadrant, that being an entrepreneur and leveraging others efforts will have dramatic results to your bottom line profits.
J Paul Getty, (at one time the richest man in the world) is quoted:
“I would rather have 1% of 1000 mens efforts then 100% of my own”
That being said, the question must be asked again: Why is the failure rate in network marketing such a dismal 97%.
Well I believe to answer this question you must first ask yourself the following question:
Contrary to popular belief, hyped up presentations of comp plans about getting three people who get three will make you a millionaire by next week…the answer is NO.
The reality is not everyone is ready and cut out for the network marketing industry or for that fact owning their own business.
The word to focus on here is business and what happens to a majority of businesses in the off line world?
They do not succeed.
Please understand that I’m not being negative or looking at the glass as being half empty, I’m just shedding a little light on what I believe are some obvious facts.
The majority of people who come into the network marketing industry are known as Opportunity Seekers. They’re looking for something to earn some extra cash, almost like a part time job they could do from home.
The lure for them is they become blinded by making, what in their mind is, extreme financial wealth. They view it as earning mass riches with very little effort.
When it doesn’t occur in their perceived time frame they abandon the industry or go from one opportunity to the other.
They look at the 3% of the top earners and wonder how can I get there and fast. They look at the top 3% and see the nice cars, the fancy suits and the exotic vacations and yet fail to realize what it took those 3%’ers to achieve such rewards.
The top earners will tell you it takes one major characteristic that is lacking in the 97% of network marketing wanna be’s:
The majority of people who enter the network marketing industry, it’s their first attempt at starting a business. To that end they must be congratulated for stepping up and wanting to do something to change their circumstance.
However starting something and seeing it through to completion are two different things. The majority of these new sponsors are not prepared mentally to develop and learn new skills to grow their business.
Skills such as:
What if you’re doing Internet Network Marketing, do you know how to
Remember the part of the presentation where it talks about “owning your own business” - it tells you right there what you’re entering into.
Any business you enter into, you must develop a new set of skills to prepare you for that business. This is where mindset comes into playing such an important part.
Learning and perfecting new skills takes time, with unexpected obstacles popping up that can frustrate the crap out of you.
A golfer who wants to break a hundred will invest in books, videos, coaching lessons to get to their goal. They’re discovering new skills, willing to practice them at the range and then take their game to the course to see the results.
Why should developing new skills in your business be any different?
Once you establish the correct mindset and know that you have to invest in yourself, your skills, your development you’re on your way.
You invest in yourself, you practice, implement, falter, practice, implement, invest, practice, implement and eventually little successes begin to occur.
These little successes begin creating bigger successes until the momentum you have created becomes almost unstoppable.
Sure you’ll make mistakes along the way, sometimes your resolve will be questioned…and you just keep moving forward.
Please understand this one important aspect between the 3% and the 97%…they’re no smarter then you or me, they don’t have super human intelligence or strength.
Where they differ is they’re willing to
They get up earlier and stay up later honing their skills to become better at building and succeeding in their business. They take the actions necessary to put themselves out there…they have the correct mindset.
And when they fail, (because they do) what do they do?
They don’t view failure in the traditional sense, like it’s something to be avoided and not talked about.
They view it as feedback, of something that didn’t work. They scratch it off their list and move onto the next thing they believe will move them forward towards their goal.
Perhaps you’ve heard the story of Thomas Edison who attempted more than a thousand times to create the lightbulb before achieving success.
A thousand times!
How many people quit after one or two failures, throwing their hands up in disgust and claiming “this stuff is a scam or this doesn’t work”
Okay, I’ve ranted on enough about this and I just wanted you to really think about what you really need to begin moving yourself into the ranks of the top earners. Over the next several days, I’m going to post some additional content on what failure is and how to view it, embrace it and learn from it.
In the meantime take some time to really analyze where you may want to learn a new skill set when it comes to doing network marketing or personal development
